Heritage and Inspiration
If fashion became her path in Paris, when she returned to Melbourne a couple of years later, Melissa was propelled into a new world of art and culture. After working on the first two Melbourne Fashion Festival productions and co-founding a menswear fashion label called industry melbourne, Melissa then held roles in advertising at Saatchi & Saatchi, and in nationwide event management.
Then whilst working within senior manager at the National Gallery of Victoria under the Directorship of Dr. Gerard Vaughan, which staged some major French exhibitions – including the ‘Napoleon: Revolution to Empire’ exhibition in 2014 – Melissa discovered the Napoleon inspired expedition to Australia in the 1800’s, born from his and Josephine’s fascination with the land down under, and which subsequently introduced hundreds of thousands of flora and fauna to the hexagon, upon its return.
An exciting new adventure
After many years at the National Gallery of Victoria, Melissa embarked on the research and analysis needed to initiate the development and commercialisation of a suite of Australian-made, 100% natural baby products created under Proprietary brands and sold nationwide. This was an Australian first.
Whilst collaborating with the best in Australian skincare, Mélissa recognised a void for impeccably presented, high-performance, 100% natural beauty products developed within an eco-friendly framework, and commenced the development process with Australia’s best cosmetic scientists.
After the igniting her love affair with French culture in the 90’s in Paris, and her many visits since, Melissa’s husband Jamie Arnold, felt that his wife needed a French fix of inspiration and in their quintessential style, they decided to commit to the LA FERVANCE project entirely – relocating their young family from their comfortable Bayside lives in Melbourne, to France in 2016 to eventually disrupt the luxury beauty industry.
They lived a charming life in the heart of Provence for two years, before moving to Paris to launch their heartfelt creation – deciding to sell their first family home and treasure chest of their children’s memories, to more easily and interactively collaborate with the global leaders in cosmetic science.
These experts were intrigued by Mélissa’s vision and excitedly drawn to the integrity of the project and her sheer determination to make it succeed. The ability and courage to surmount the disappointments, the challenges, obstacles and the incredible encouragement by their emotional support networks, are the reasons LA FERVANCE saw the light of day. Such an entrepreneurial journey is not for the feint hearted.
To Melissa, the relationship between French and Australian beauty and the desire to fuse these two cultures, so relevant and important to her, arrived in an epiphany like moment at the start of her family’s sabbatical in France.
Sitting on the balcony of their Parisian apartment in the Marais and feeling inspired by a full day of absorbing the grandeur of many Napoleon created sites and the NGV’s Napoleon expedition, which vividly brought to life the inherent link between these two diverse cultures and environments – both blessed with active botanicals and complimented by France’s centuries old ‘savoir-faire’, Melissa was on the path towards her on her next adventure into the world of luxurious, clean beauty.
Beautiful, natural, minimalistic, effective and effortless. LA FERVANCE embodies its 360-degree approach through its highly active concentrated small batch formulas with multi-functional uses.
By respecting these codes of integrity of its ingredients, packaging, culture and usage, the one-of-a-kind and innovative Fusionistique Skincare™ philosophy behind LA FERVANCE is the reason it has become a trusted luxury skincare brand globally, with its current collection of two products, offering a complete and effective self-care ritual.
LA FERVANCE is born
The LA FERVANCE journey began with founder Melissa Obeid asking herself – “What will it take to make a product with a 100% natural formulation?”