Melissa Obeid and Jamie Arnold

Our Story 

Melissa Obeid and Jamie Arnold are the creators of a new philosophy in luxury skincare, LA FERVANCE is a purely independent beauty brand, melding active ingredients from sustainably sourced, 100% natural origins, with French scientific integrity, to deliver a fusionistique, sensorial skincare experience, distinct textures and outstanding results like no other.  Once experienced, one can never turn back…

A French Love Affair Ignites

Establishing its own definition of ‘clean’ and ethical beauty, LA FERVANCE is a Parisian legacy in heart and soul.  

Melissa’s long-lasting love story with French culture was sparked by chance, when she travelled all around Europe in the 90’s, living in Rome, London and arriving in Paris.  A week before she was set to fly back home, serendipity struck!

Melissa came across an opportunity for a seminar at the Paris Fashion Institute and at the encouragement of her dear friend and travel companion, she contacted them from a pay phone near the Seine.

The Fashion fairytale begins 

As serendipity would have it, Melissa was accepted into the fashion seminar and met Mrs Joan White, the PFI’s founder, who became (and remains to this day) Melissa’s mentor, taking Melissa under her wing.  This unforgettable experience and incredible introductions to fashions’ best, set her on a journey that she had never imagined when stepping on that plane in Melbourne. 

Melissa found herself inside the doors of a Parisian based Press Office, working on Pret a Porter collections, as stylist assistant on photo shoots with the late Sonia Rykiel, Paloma Picasso, Backstage Manager for Fashion for Peace – UNICEF production, and as assistant to Jean-Paul Gaultier when hosting the Europe MTV Music Awards.

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    LA FERVANCE

    100% Natural Clean Beauty

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