Gold skincare: is it worth the hype?


With beauty bloggers, editors and magazines suddenly touting gold skincare as a “must-have” component of your clean beauty regimen, you’d be forgiven for thinking gold is a relatively new trend, soon to be replaced by next season’s aesthetic obsession. However, gold is an age-old ingredient in skincare products, dating back to Cleopatra herself. The Egyptian queen is said to have used gold to enhance her beauty and maintain a youthful glow over two thousand years ago. Two millennia later, we’re finally catching up; but is gold skincare worth it? Does it really work? And if so, what are the benefits of gold skincare?

To answer these questions, here are the facts about using gold skincare products in your clean beauty regimen.

Gold skincare: what’s the fuss all about?

Gold is a known anti-oxidant. This means that it has the ability to reduce the number of free radicals present in your skin. Free radicals are unstable molecules that are highly reactive and cause oxidative damage, which is what you see, for example, on an avocado or apple that turns brown when exposed to the air. When it comes to our skin, oxidation causes damage to the DNA and other parts of skin cells, causing them to age faster.

More specifically, this happens when free radicals cling to collagen molecules in the skin. When collagen is weakened by these free radicals, our skin becomes saggy and loses its youthful appearance.

Your skin can be exposed to free radicals in a number of ways, including

  • Air pollution
  • UV radiation from the sun
  • Drugs and alcohol
  • Even our body’s own metabolic process

All in all, free radicals are unavoidable, and so it’s important to protect our skin from the harm that they cause. We can do this by eating foods containing anti-oxidants or by using skincare products with anti-oxidant properties such as gold skincare.

What are the benefits of gold skincare?

As an anti-oxidant, gold skincare protects your skin from damaging free radicals, but how does that affect our skin’s appearance? Some of the purported benefits of gold skincare include:

  • Anti-ageing properties: Gold works as an effective active ingredient against the signs of ageing, smoothing out wrinkles and fine lines.
  • Reduces redness: Gold has anti-inflammatory properties, too, reducing redness and creating a more even complexion. 
  • Protects against sun damage: Free radicals are also found in the UV rays of the sun, and gold can protect your skin from this damage.
  • Help protect against allergic reactions: As an anti-inflammatory, gold stimulates blood circulation and reduces redness caused by allergic reactions.
  • Reduces the appearance of acne: With anti-inflammatory properties, gold can also be used to reduce redness caused by acne.
  • Plumps and firms the skin: Its anti-oxidant properties also help to firm and plump the skin, creating a more youthful appearance.
  • Protective layer: Gold has also been said to reinforce the skin’s natural barrier against outside pollutants.

Why is gold skincare better than other anti-oxidants?

As an active ingredient, there is currently no research to confirm that gold is a superior anti-oxidant. That being said, a huge benefit is that it not only works as an active ingredient but as a cosmetic agent, too. 

Being a metal, its reflective properties will enhance your skin’s appearance instantly, creating a bronzing effect that evens out the skin tone, giving is a visible instant glow. In this way, gold skincare can be used to temporarily reduce the appearance of dark circles under the eyes and even out the complexion.

How to choose gold skincare products that really work

There are a number of factors to consider when choosing any skincare product, particularly if you are committed to maintaining a clean beauty routine. However, being a particularly luxurious ingredient, gold skincare is more expensive than most, which is why it’s more important than ever to ask the following questions before you make a purchase:

1) Is the gold conflict-free?

Choosing certified conflict-free gold means that no people were harmed or exploited for your golden glow.

2) Is it 23 karat gold?

24 Karat gold might sound more appealing, but the fact is that pure gold is a very soft metal, making it clump together and removing its ability to be absorbed and be useful as an active ingredient. By adding a small percentage of silver to the gold, the resulting alloy is harder and more easily absorbed, allowing your skin to really reap the benefits of this precious metal.

3) Does the product incorporate other active ingredients?

Gold may be a powerful anti-oxidant, but it’s not a be-all and end-all solution to active skincare. Gold skincare products are most effective when they contain other active ingredients in high concentrations. 

4) Is it clinically tested?

Although there is much to be said about the benefits of gold skincare, there is still little in the way of credible studies. Choosing a product that has undergone clinical trials to prove its effectiveness is the best way to ensure it will do what it claims to.

The bottom line: Are gold skincare products worth it?

Nothing screams “luxury” louder than pure gold, and skincare products containing this precious metal often come with a price tag to match. So this begs the question: is gold skincare worth the hype? 

As a natural ingredient, one huge benefit is that gold is non-toxic, making gold skincare products the perfect addition to your clean beauty routine. Also, as a known anti-oxidant, you can expect gold skincare to actively improve your skin’s appearance. Finally, as a cosmetic product providing an instant glow effect, results appear not only after prolonged use but are immediately visible, too.

With all these benefits, all that’s left is to try gold skincare for yourself! But not all gold skincare products are created equal…


Our multi-use beauty balm is a first in high-end beauty. A clean beauty product, ECLAT EXTRAORDINAIRE uses only sustainably sourced active ingredients of 100% natural origins, including conflict-free Italian 23K gold. Comprised of 67% active ingredients and clinically proven to provide visible results, it’s the ultimate in sustainable luxury and will be sure to give you an instant glow, too.


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