British Beauty Council calls for ‘responsible consumption’ in the beauty industry
In an industry first, the British Beauty Council has released a sustainability report, calling on the beauty industry to embrace a sustainable approach to Responsible consumption processes.
The for responsible consumption report, Courage To Change, was researched and written by social impact consultancy Junxion Strategy and includes a survey of 3,000 UK residents commissioned by environmental charity Hubbub.
According to the report, confusion about which products can be recycled, too much plastic, cruelty to animals and ocean pollution are some of consumers’ top concerns regarding the beauty sector in responsible consumption process.
The report also sets out a vision and action plan for a sustainable beauty sector in the UK and the role that government and consumers might play and outlines the key sustainability-related issues affecting the business of beauty.
Supply chain vulnerabilities, highlighted even further by the global pandemic, are being exacerbated by environmental changes resulting from climate change and biodiversity loss.
Ingredients, both rare and more common, are being affected by changing weather patterns and over-consumption. Increases in flooding and drought are heavily impacting not only agriculture, but also manufacturing.
Access to water is a growing challenge. This is of particular concern to the beauty industry, which is such a high volume user. Scarce resources are expensive ones, so it will make less and less business sense to persist with outdated practices.
Industrial processes: recent research has found that perfumes, hairsprays and deodorants pollute the environment as much as car emissions
With these in mind, the British Beauty Council is calling for individual brands to ‘do more’ to improve the impact of their products and support consumers to make better choices; for consumers to choose ‘positively impactful products’, use them ‘wisely’ and engage with brands on the issues they care about; and the industry to collaborate through a Sustainable Beauty Coalition and responsible consumption process.
On 2 November, the government-run Competition and Markets Authority (CMA) announced that it will investigate descriptions and labels used to promote products and services claiming to be ‘eco-friendly’, and whether they could mislead customers.
Such ‘misleading behaviour’ could include exaggerating the positive environmental impact of a product or service or implying that items are eco-friendly when this is not true.
As the Hubbub survey revealed in the report, 86% of beauty consumers want information about ingredient supply chains, while 1 in 5 people don’t know how to check a product’s sustainability credentials.
With the growing interest in responsible consumption and the collective consciousness that has been borne out of a global pandemic and six months of social unrest, prioritising sustainability isn’t just the right thing to do, it makes good business sense, too.
The CMA’s investigation will include a number of sectors but will focus on areas where consumers appear to be most concerned about ‘eco-friendly’ claims, including fashion, cosmetics, food and cleaning products.
The Hubbub survey also shows a shift in consumer habits with 1 in 7 people saying they’ve recently changed to a more environmentally friendly cosmetic product or brand and 59% are willing to refill their beauty or grooming products.
“It’s time the beauty industry started working together like we’re seeing other industries do,” said Anna Teal, British Beauty Council Pillar President for Innovation and CEO of Aromatherapy Associates. Anna co-commissioned the report with Millie Kendall MBE, CEO of the British Beauty Council.
“We believe the Courage to Change report was an urgent first step towards a collective industry effort,” she said. “With the growing interest in responsible consumption and the collective consciousness that has been borne out of a global pandemic and six months of social unrest, prioritising sustainability isn’t just the right thing to do, it makes good business sense, too.”
Recyclability by design
Plastics Recycling Charity, RECOUP have used case studies as an effective method of delivering the recyclability by design message in food packaging and the team are now looking to apply these principles across a wider range of sectors including beauty and personal care.
The recycling message to consumers for items from the bathroom is a confusing one, RECOUP says. And whilst many citizens are now getting used to thinking of plastics recyclability daily with kitchen items this ‘often gets lost’ when it comes to beauty and personal care regimes.
Whether it is due to convenience (no bathroom recycling bin), or lack of recycling instructions, greater awareness is needed to ensure that the lotions and potions packaging is recycled.
With all UK local authorities collecting bottles kerbside, there is opportunity to recycle more in terms of HDPE, PP and PET bathroom products, RECOUP says.
RECOUP has highlighted in its case studies the reasons why beauty product packaging might not make it through sorting systems.
The work demonstrates the issues with the sorting of small items and why size dictates recyclability regardless of polymer type.
Label coverage is also identified as a barrier to recyclability with RECOUP pointing out that products should not include more than a 40% coverage to ensure they are NIR detected. The study also highlights the issues with multi-polymer and multi-material challenges.
RECOUP Packaging Sustainability Manager Paul East explained: “After consideration of recyclability principles in the design of their packaging, brand owners should consider how to promote their own products by thinking about how they are disposed of in the home. Is there clear instruction on disposal, including advice on recycling?”
Bathroom product recycling
A survey conducted in 2019 revealed that around 57% of UK residents do not recycle any bathroom products. It is calculated that the average UK household uses over 52,000-bathroom products in their lifetime, weighing a total of 512 kilograms.
With the UK market being worth £33bn in terms of cosmetic and beauty products along, the industry has a responsibility to help increase recycling rates through improved design and clear consumer guidance for responsible consumption.
Margaret Bates, Executive Director, at OPRL commented. “The study really shows that we need to ensure that easy to understand labelling for recycling is on all our packaging not just the things we have in the kitchen.
“Sometimes it’s hard to find the right place to put a label that the consumer will see but increasingly they expect to have recycling information and brands need to supply it – rather than keep on including labels that are confusing or meaningless to the UK consumer such as the Green dot or resin codes.”
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I don't often feel compelled to write reviews but I had to share the love with this one. From the very first application I noticed improved hydration and just a few weeks later, my skin is glowing. I'm obsessed!
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I have been using La Fervance for a few weeks now and it is so different from anything I have tried before. From the texture to the long lasting effects throughout the day. It gives a real glow without the oily aspect. It allows perfect applying of foundation. I also use it at night and my skin is much less dry in the morning. I will buy this again for sure.
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Quite literally liquid gold. Cleared up dry patches that have persisted for years after just 2 days’ use. Also met my needs as someone who has been searching for something GENUINELY 100% natural due to health issues. Thank you La Fervance.
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L'essayer c'est l'adopter..
Lorsqu'on le découvre c'est un enchantement des sens : à la fois la sensation de douceur sur la peau par sa texture, l'invitation au voyage par son parfum unique
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ISABELLEAIX EN PROVENCE - VERIFIED BUYER
I have been using the La Fervance Eclat Extraordinaire for about one month now (broken by one week of travel).
My first impression is that the cream itself is nothing like I’ve seen before - the gold specks really make it unique. The smell is also divine, very luxurious without being overwhelming. The texture is also unlike anything I’ve ever seen before, It starts as very viscous and then spreads beautifully like butter once applied onto the face.
After a week of use I noticed that my redness/blotchiness disappeared, my face is brighter and skin tone appears more even. I was getting compliments that I’m glowing! I stopped wearing light makeup (foundation).
KARLANYC - VERIFIED BUYER
I have been using this product for almost two months now and there are so many things I love about it. Firstly, the packaging is stunning, very high end.
Secondly, I understand that you are supposed to ‘slowly’ introduce new products into your daily skin routine to avoid irritation and harsh side effects however I was far too keen to use this particular product. I used it every day from day 1 and experienced no irritation, AT ALL!
I use La Fervance in the evening before bed (after cleaning and so on) as I feel it really gets an opportunity to soak into my skin over the night time hours. These are a few of the clear benefits I have noticed. My skin is softer and more even. Fine lines are fading and my face just feels plumper, fresher and younger. Blemishes (notably pimples) will disappear in a day or two and I have never achieved this outside of using harsh prescription creams, incredible!.
ASHLEYAUSTRALIA - VERIFIED BUYER
What an amazing product! I've started using it only recently and I can already see a big improvement in my skin. Thank you The Fervance. I highly recommend it.
TULAYPARIS - VERIFIED BUYER
Every skincare brand makes promises, but it's the first time that they become reality on my skin.
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And the results? Amazing! After 2 months I can definitely say my skin is more hydrated and smooth.
MANUELLAROME - VERIFIED BUYER
A high quality product, from an excellent female-led organization, that holds to the highest standards. Rich texture, versatile, and truly plumps the skin for a radiant, youthful look. You only need a tiny amount, so a jar lasts for months! My favorite use is the mask for a quick boost. I'm so happy to have this to stay on top of my beauty routine here in NYC!
LISA KNYC USA - VERIFIED BUYER
The texture of the cream is magical and the little is hydrated. I have the impression that my face is immersed in the light.
ZLATAPARIS - VERIFIED BUYER
How do you describe Fervance? A viaggio dei 5 sensi: la lucentezza dell'oro su una pelle idratata, una fragranza che immediamente ti trasporta in vacanza, note calde e che risvegliano ricordi. La mia pelle è stata nutrita ed è risultata morbida e raggiante già dalle prime applicazioni.
Una routine di bellezza fantastica di un prodotto di qualità.
ANGIEITALY - VERIFIED BUYER
I absolutely love this product! I wear it at night and wake up to a beautiful fresh complexion the next morning. I love that you can leave it on making it so easy to incorporate into my nightly routine. I couldn't live without it!
VICKIAUSTRALIA - VERIFIED BUYER
My all time favorite product, smells amazing, lines dissapear, collageen production starts working again your skin is glowing with a touch of gold. All natural, all me.
Marianne -The Well CoNetherlands - VERIFIED BUYER
I Love it ! And my friends do too. One friend sent me a picture and said it took five years off.