Two hands surrounded by leaves hold a clean beauty product

While we like to think of clean beauty as a green alternative to regular chemical-laden products, the truth is it still remains a bit of a grey area. With no official regulations governing clean beauty brands, it’s easy to get confused between fact and fiction.

So to spare you some confusion, in this blog post we’re going clear up these clean beauty misconceptions once and for all!

Myth #1: Clean beauty brands can always be trusted.

Fact: Not All Brands That Are Marketed As “Clean” Are, In Fact, Clean.​

That’s because there are currently no official regulations the govern what constitutes a clean beauty brand. Unfortunately, this means that any brand can slap on the words “non-toxic”, “natural” or “no harmful chemicals” to gain consumers’ trust when really they have nothing to substantiate their claim. To make sure you don’t fall prey to these greenwashing tactics, always be sure to:

Myth #2: A clean beauty regimen will solve all your skincare problems.

Fact: Clean beauty products are better for your overall health, but perfect skin requires a more holistic approach.

There’s no doubt that investing in high-quality, clinically tested, clean beauty products will address many of your skin issues, but good skincare doesn’t stop at the products you use. Be sure to feed your body with foods that promote healthy skin, drink enough water and get enough sleep as well.

Myth #3: Clean Beauty Products Aren’t As Effective As Regular Products.​

Fact: Clean beauty products that are clinically tested can work just as well or even better than regular products.

Clean brands use non-toxic, often natural ingredients, but that certainly doesn’t mean they aren’t effective! There are tons of natural, botanical ingredients that have known active properties and act as anti-inflammatories, ant-oxidants and more.

However, there’s only one way to guarantee that a product will actually do what it claims to do: clinical trials. Luckily, clean beauty brands such as LA FERVANCE have undergone clinical trials with proven results, so you can be sure you’re getting what you pay for.

Myth #4: All clean beauty products are sustainable.

Fact: Clean beauty is not the same as sustainable beauty.

Clean beauty means that the products don’t contain any potentially harmful chemicals. However, that doesn’t mean that their ingredients and business practices are sustainable or eco-friendly! If you want the best of both worlds, look out for certifications such as COSMOS, the Butterfly Mark and FSC accreditation.

LA FERVANCE: The ultimate Clean Beauty brand

LA FERVANCE ELCAT EXTRAORDINAIRE is the first of its kind – a high-end luxury beauty balm that is not only clean but environmentally and socially responsible too. Made of ingredients with 100% natural origins that are sustainably and ethically sourced, ELCAT EXTRAORDINAIRE meets every clean beauty standard and is clinically proven to produce visible results.

-To learn about our Journey – click here – https://lafervance.com/about/

-To learn about our sustainability – click here – https://lafervance.com/social-impact-and-commitment/

-To learn about our founder – click here – https://lafervance.com/the-founder/

-To read our customer reviews – click here – https://lafervance.com/reviews/

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