FACE TAPPING FOR SKINCARE: UNLOCKING YOUTHFUL, RADIANT SKIN NATURALLY
Face tapping is an ancient acupressure-inspired technique and is rapidly gaining attention as a holistic skincare approach. This method of gently tapping specific points on
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: How do you produce your product and lifestyle photos or photography, and what’s the budget like that you set aside to do so?
I really love the story of our gorgeous lifestyle photography. The synchronicities around the creation of LA FERVANCE are so amazing, and this is no exception! When we first arrived in Paris for our “short sabbatical” back in 2016, we met the principal male and female dancers of Le Moulin Rouge, who also happened to be husband and wife. Jolene met Alex Denes on her first day at Le Moulin after winning an Australian audition to dance there for six months. That was 18 years ago!
Following her retirement from Moulin in 2016, Jolene Denes has developed her natural talent for photography. In addition to being one of our discerning global testers during the long R&D phase, she was the perfect choice for our official photographer. Jolene totally gets the brand, is a daily user of the product and is also living the “Fusionistique” Australian, French and Romanian dream, too.
Being a self-funded, recently launched independent startup means we’re extremely creative. So, the Aussie café’s in Paris, our amazingly generous friendship network, stunning apartments and streetscape of Paris and Provence are our props, not such a difficult canvas to work with. So, the current limited budget is more than compensated for by the abundance we’re surrounded with.
We work with our local photographers @laceupmedia and @phloshop to produce our product imagery and campaign shoots. We work with a modest budget of $500 to $700 per shoot. We sometimes use our professional cameras and, day-to-day, we use our personal phone, meaning our iPhone, to take pictures. For editing pictures, we have downloaded great apps—facetune2, mojo and iMovie—to make editing much easier.
Product and lifestyle photography is the bane of our existence. It has been our biggest roadblock and headache! As disruptors of our niche industry, we thought we could go without professional photos and keep our marketing grassroots. We were wrong. When the time came that we understood the value of professional photos, the pandemic and lockdowns hit, and no photographers were doing in-studio sessions. So, when publications were asking for headshots and product photography in the summer 2020, we were at a loss.
I tried to learn about how to take product photos myself, but, as a small team, it just wasn’t feasible to wear yet another hat. In my city and in my network, I received unaffordable quotes for one or two photos. I just could not justify it. We try to funnel money into product development and ingredients and pinch on marketing. We have been utilizing client product photos or collaborator photos thus far. We finally bit the bullet and have booked a photographer for the end of the summer. If all goes well, we will be able to obtain better photographs and, as such, cleaner content.
As content creators in our own right, my sister/co-founder and I have obtained a great deal of experience with photography and videography in the years leading up to the launch of Kanti. Those skills have allowed us to self-produce lifestyle and product visuals for social media, digital marketing efforts and our website. The ability to create this content in-house has not only saved us a lot of money as a new brand, but also given us the flexibility to execute concepts completely on our own terms. With most of the equipment already on hand, all we need for most shoots is a little bit of creativity and less than $100.
I make a clear strategy with my team for our lifestyle photography. It is important to me that as a brand we tell our story through our photography and that we make an emotional connection with our customers. This is often where the customer journey begins and where they make their first connection with the brand. Stories Parfums is all about emotional connection and, as we cannot smell through our social channels, it was imperative to me that the person viewing would connect with our images emotionally and that those images would portray the brand as honestly as possible. Our photographer is Johnny Frazer. We work together on the shoots, but he also has such a creative mind, and I love to give him freedom to express that and the outcome is incredible.
We do everything from our graphics to photography in-house as we already have team members who take on these double roles. It keeps us agile and up-to-date on trends and presentation styles, especially for social media.
-To learn about our Journey – click here – https://lafervance.com/about/
-To learn about our sustainability – click here – https://lafervance.com/social-impact-and-commitment/
-To learn about our founder – click here – https://lafervance.com/the-founder/
-To read our customer reviews – click here – https://lafervance.com/reviews/
Face tapping is an ancient acupressure-inspired technique and is rapidly gaining attention as a holistic skincare approach. This method of gently tapping specific points on
At La Fervance, we are passionate about helping you achieve naturally glowing, dewy skin that reflects your inner vitality. We believe that true beauty comes
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